Huge, dumb booze producer Diageo orders industry association to give them the prize that had been awarded to small, spunky competitor

Last Sunday, the BII’s independent judges awarded BrewDog a prize for Bar Operator of the Year. When Diageo found out — just ahead of the ceremony — that a company affiliated with them hadn’t won the prize, they threw a tantrum and said that they would cease all sponsorship of BII events unless the prize was given to them.

So BrewDog — who’d been told in advance that they’d won — sat at their table at the banquet with jaws on their chests as their competitor’s name was read out by the announcer, and representatives from Diageo’s chosen bar got up on stage to accept an award whose plaque clearly said “BREWDOG: BAR OPERATOR OF THE YEAR.” The farce has turned into a scandal, and Diageo has issued a non-apology of the “mistakes were made” sort.

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