The Cheapest Generation

“I don’t believe that young buyers don’t care about owning a car,” says John McFarland, GM’s 31-year-old manager of global strategic marketing. “We just think nobody truly understands them yet.”

Wow, what an attitude. People don’t “truly understand cars” yet? — you get inside, you drive, you get off. That’s it. In Brazil it’s even worse, with the mantra “brazilians are in love with their cars” being repeated to justify buying cars that cost 3x the price in the US.

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